The Loved One "forever" Shop!

I think most of us, if not all of us know about The Loved One's real, permanent, brick and mortar shop that's now open in Pasadena! Or as I like to call it, a "forever" shop, because of the two pop-up shops the ladies held on both coasts since the birth of TLO. Lovely vintage and pretty underthings were just a fleeting chance back then, now Elvia and Hannah have their own shop, complete with two shop girls and a large following already.

I am really so so proud of them, It was only the end of last year when they received their funding from their Kickstarter project to get the ball rolling. And here we are not even a year later with some pop-up shops under their belt, countless ladies around the world traipsing around the streets with such pretty things under their dresses, and now a real shop! I think it's only a matter of time before they find a prime NYC location, and then TLO will really be bi-coastal! It makes me a bit sad it's all the way over in California, but I have hopes for a visit over there in the coming year, lots of great people out that way I need to meet!

So if you are in the area, or not even, stop by The Loved One shop at 2 Holly Street in Pasadena. Also, follow the TLO shop girls and the goings on in the store at the shop tumblr where you can find cute customers trying on cute vintage, and more!